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Making a difference while making a profit requires a unique kind of leadership and company culture. Join author, speaker, and culture expert, Kathy Miller Perkins, each week as she and her guests share stories, insights and tips on how to integrate the pursuit of purpose and profits.
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Thursday May 21, 2020
Thursday May 21, 2020
Brands with purpose are more resilient than others, according to Denise Roberson, Chief Purpose Officer of TWBA/Chiat/Day. In this episode, she provides evidence of the strength that comes from brand purpose. She provides examples of how purpose has guided the decisions and actions of some of our most iconic brands. And Denise shares how you can lean on your purpose to make quicker and better decisions.
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