Build Your Values Muscle at Bettina Palazzo's Corporate Ethics Gym

Why do we hear so many fancy words about company values while corporate scandals rage? According to ethics expert and corporate consultant, Bettina Palazzo, leaders love to talk about values because the exercise creates a nice fuzzy feeling. Yet lists of corporate values will not move the needle on company decisions nor affect day-to-day behaviors. Why? Because anyone can come up with fancy feel-good words. But you can't merely throw a beautiful values "cherry" on top of a questionable culture. Leaders have to work from the ground up.  Their role is to engage the organization in clarifying a values vision and  inventing the plan for making it real throughout the organization.  In this episode, Bettina lays out the problems and solutions to the corporate ethics dilemma so prevalent in our world today.